The Youth Pledge

Sponsored by Norse, Suffolk County Council

The Youth Pledge Award is presented to Andrew Pirie and Debbie Bell of Sanctuary Personnel by Mark Pendlington of New Anglia LEP. Picture: SARAH LUCY BROWN

This award recognises businesses demonstrating real commitment to supporting young people into employment and thereby contributing to the New Anglia Youth Pledge, that:

“Every young person in Norfolk and Suffolk will get the personal support they need to get an apprenticeship, training, work experience or job within three months of leaving education or employment.”

Each nomination was expected to show how the business is achieving at least one of the following:

Increasing apprenticeship or work experience opportunities (or already offering a significant amount);

Engaging with students or management at schools and colleges (possibly through the New Anglia Enterprise Adviser Network).

Entrants were also required to sign up to be New Anglia Youth Pledge Marque holders, if they did not already hold the Marque.

Factors used to assess nominations included innovation, impact (on the business or young person), the level of support provided, partnerships with other organisations and any challenges overcome.



Sanctuary Personnel

Sanctuary Personnel is a recruitment company providing health, social care and criminal justice professionals throughout the UK.
A commitment to best practice has seen it grow in stature, with many milestones en route to employing more than 250 people. It is one of the largest employers of apprentices in the region, offering a gateway to permanent employment and an opportunity to build a career.
The judges said: “Sanctuary Personnel is an innovative illustration of how business growth can be supported through creative programmes of work experience and apprenticeships.
“Apprentices account for a truly impressive 19% of the current work force with many progressing to senior management positions. A strong commitment to engaging with the education sector to grow future talent is shown.
“Sanctuary’s newly acquired status as an Apprenticeship Training Provider will enhance its programme even further.”


The runners-up

Raedwald Trust/Holywells Park IBC

The Raedwald Trust is a multi academy trust which works with the most vulnerable young people in our community aged 12-16 years of age, who have been removed from mainstream education. The Raedwald Trust aims to provide a fit for the 21st Century alternative provision for the most vulnerable and complex young people and support each student to make a successful transition into an adult working life, with a bespoke educational and real life community engagement package. Working in partnership with Holywells Park for the past 2 years the project has been able to help many young people develop employability skills for the future.


At the heart of Hoseasons’ business are its employees. With their commitment, the company is able to unlock innovative ideas, collaborate to solve problems and identify new ways to drive efficiencies.
As a business that is working in a fast-paced and evolving industry, Hoseasons is always seeking new young talent to join the team.
The judges said: “An impressive drive by Hoseasons has been demonstrated to put apprenticeships at the heart of its business. It has re-positioned its recruitment strategy to work with a range of local community organisations and educational establishments to support young people into employment.
“In 2016, 64% of new employees were aged 16 to 24, a highly innovative approach to tailoring training provision more in line with the needs of business workforce in partnership with the education sector. The ongoing of development of the programmes will show even greater impact in future years.”